More often than not, we get the questions: What is SEO? Does it really impact how my business appears to others when searching for us online? The answer is YES!
WHAT IS SEO?
SEO stands for “Search Engine Optimization”, which involves the process of ranking high on a search engine in the unpaid section, also known as the organic listings or map section. For example, when you type in “advertising agency in peru, il” on Google— you’ll see that our MCS Advertising listing appears. That’s a good sign! All major search engines (Google, Bing, Yahoo) have primary search results criteria that will determine whether your business will appear.
Where it gets frustrating at times is when you don’t see your business showing in those first three positions on a results page when a consumer is doing a search that is relevant to the services your offer. Am I right? Unfortunately, you can’t “buy” your way into this organic listings section, all search engines make you earn your way to those top three spots based on your “rank and relevancy”.
A few factors to improve your ranking and relevancy:
– Useful, high quality, relevant content
– Use of Different Multimedia
– Mobile Optimization
– Get Reviews
– Social Sharing (1-2 posts per week to social channels)
– How long someone is on your site
In today’s competitive market, it’s increasingly important to optimize your SEO strategy. Having a good SEO standing is vital to gain visitors, improve the user experience on your website, stay step ahead of the competition, and increase social promotion.
How our 3D Virtual Tours Help Your SEO and Google Rankings
All search engines love content — especially Google as that’s where about 90% of searches are happening every day. When we publish your 3D Tour, we will provide you with an embedded website link that will be completely immersive — pushing new content to your website and increasing the amount of time that new/existing visitors spend interacting with your 3D Digital Twin. Google’s algorithms also take into account parameters such as bounce rate, time spent on the page and shares. The more content your website has, the better Google will rank your pages.
Speaking of content — if you take a peek at any of our tours, we encourage most of our clients to provide us with relevant information about their business, testimonials they have received that they’d like to share, embedded media from their vimeo/youtube channel, external links that lead to more information about their business, etc so we can ensure that we communicate as little or as much information in your tour to help improve organic search positioning.
How Long Does it Take for my Listing to Appear?
SEO and Google Rankings doesn’t happen overnight. It can take up to 6 months just to improve your ranking, but embedding a fully immersive 3D virtual tour on the home page of your website is a great start!
Here at MCS , we offer a variety of services, including Matterport 3D Virtual Tours, to guide your business to success. Our experts are here to help you with all things design, marketing, print, web, and digital media related.
Visit mcsperspective.com/contact to get in touch and get a quote for your upcoming 3D Virtual Tour!